My parents watch a lot more TV than I do. I notice this every time I come back to Indiana to visit them, because the television is on a lot of the time. I don’t know if it is a generational thing, but if I want to watch a show, I generally just download it and watch it. I never turn on the TV just to see what is on. I am much more likely to fire up an internet browser and search for particular content. So it has been interesting to note while I have been here that there is an inordinate amount of advertising on the health care initiatives moving through congress. These ads are funded by vested interests and are overwhelmingly anti-reform. This got me wondering about how effective these are. How many people get most of their information from the TV and what are the demographics of those people? Are there regional differences in the advertising and strategies of those opposed to reform? Do they think that if they can convince enough people of a susceptible mind set, they can kill reform? Perhaps these ads are running heavily on the east coast as well, and it is merely by virtue of the fact that I watch no television that I am spared the onslaught. In any event, they are simplistic and fear mongering, urging viewers to stop the “government takeover” of our “wonderful” health care system. They make me want to puke.