Kerela via Kingfisher

20
Feb
2007

Just took a Kingfisher airflight here to Cochin. The brand Kingfisher is a beer here, and I could be mistaken, but I think the owner recently started this airline. Wacky, but this is how business seems to go here in India. There are a number of firms that cross all kinds of sectors (Tata is one, Reliance another). This is very unlike the prevaling business wisdom in the US relating to “core competenies”. Here if one is sucessful in one business, there is no reason not to be in another  (and use the same branding, no matter how dissimilar the busines).

This entry was posted in Satori.
Share on FacebookTweet about this on TwitterEmail to someone